Innovation process in the spa enterprises in the years 2018-2022 with a view to 2028
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Súbory
Dátum
2025
Autori
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Vysoká škola hotelová : Praha
ISBN
ISSN
1801-1535
2571-0389
2571-0389
Abstrakt
The article deals with innovations in spa enterprises. It evaluates the innovation activity in the years 2018–2022 in the Czech Republic and the Slovak Republic. Primary data were collected in the form of an electronic questionnaire using the CAWI method. The main benefit of innovations in spa enterprises is economic, with the highest impact identified on sales, profit and increased profitability. By 2028, spa enterprises want to focus primarily on technical and technological innovations.
Popis
In: Czech hospitality and tourism papers. Praha : Vysoká škola hotelová, 2025. ISSN 1801-1535. Vol. 21, no. 39 (2025), pp. 4-9.
Kľúčové slová
kúpeľné podniky, spa enterprises, spa businesses, cestovný ruch, turizmus, tourism inovácie v cestovnom ruchu, tourism innovations
Výstup z projektu
Citácia
DOI
Práva a licenčné podmienky
© vydavateľ
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess