Murray Svidroňová, MáriaKubák, Matúš2026-03-202026-03-202025978-84-09-78329-8https://repo.umb.sk/handle/123456789/1367In: ICEM 2025 = International Conference on Entrepreneurial Motivation 2025 : bold steps: Entrepreneurship in times of change : book of proceedings. 1. vyd. Valencia : ReSocEM, 2025. ISBN 978-84-09-78329-8. Pp. 25-27.No preference can be precisely quantified when assessing young people's ideas about their future lives. Moreover, self-reported survey data may not fully capture the complexity of decision-making processes. In such situations, it is difficult to create a test that measures preference based on an action. To circumvent this problem, the knowledge of behavioral economics can be used. Behavioral economics focuses on individuals with limited rationality, revealing what really influences their decisions and actions. Behavioral science suggests that people are more humane and less homo economicus and thus that their decision-making is also influenced by emotions and intuition (Persky, 1995; Sunstein et al., 1998; Kahneman, 2003; Thaler, 2017; Grimmelikhuijsen, 2017). A person's decision-making is influenced by two systems of thinking, according to which he evaluates the situations in which he finds himself (Cole et al., 2025). In psychology, they are named as System 1 and System 2. Thaler and Sunstein (2009) assigned key characteristics to these systems, for the sake of this paper, the System 1 is relevant. System 1 is a fast thinking system - an automatic system. A person makes decisions based on experience, is quick and instinctive, follows innate skills.eninfo:eu-repo/semantics/openAccessbehaviorálna ekonómiabehavioral economicspodnikaniebusinessentrepreneurshipzamestnanieemploymentpracovná kariéraArticle