Bartková, LuciaVeselovská, Lenka2025-06-182025-06-1820240970-38962212-4446https://doi.org/10.1016/j.iimb.2024.05.001https://repo.umb.sk/handle/123456789/654In: IIMB Management Review. Bangalúr : Indian Institute of Management, 2024. ISSN 0970-3896. Vol. 36, no. 2 (2024), pp. 171-184.The main aim of this paper is to explore the relationship between the nature of products tested to reveal dual quality and customers’ experiences, and for individual organisations to arrive at important guidelines for future solutions to the problem. The data used in this study were provided by the first nationwide survey conducted on a sample of 987 consumers throughout the Slovak Republic. Based on the experiences and opinions of consumers, recommendations were formulated for brand owners offering products with dual quality. Knowing the opinions of consumers will allow companies to adapt their offerings to the market.enCC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivatives 4.0. Internationalinfo:eu-repo/semantics/openAccesstýraniezneužívanieabusemisusestarší ľudiaelderly peopleArticle