Krištofík, PeterŠlampiaková, Lea2025-11-212025-11-2120252657-4950https://doi.org/10.2478/wsbjbf-2025-0011https://repo.umb.sk/handle/123456789/998In: WSB Journal of Business and Finance. Warsaw : De Gruyter Poland, 2025. ISSN 2657-4950. Vol. 59, no. 1 (2025), pp. 147-155.Traditional financial management prioritizes profitability, liquidity, and risk as indicators of corporate success. However, emerging literature and empirical observations suggest that such a narrow focus may overlook significant behavioral and sustainability factors influencing long-term corporate welfare. This paper builds on the Easterlin Paradox and insights from happiness economics to argue for a broadened conceptual framework. Using ESG indicators and Maslow’s hierarchy of needs as a metaphorical bridge, we propose a multidimensional model of financial management that incorporates social responsibility, stability, and long-term well-being.enCC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unportedinfo:eu-repo/semantics/openAccessfinančný manažmentfinančné riadeniefinancial managementESG faktoryESG factorsbehaviorálna ekonómiabehavioral economicsMaslowova pyramída potriebMaslow's pyramid of needsudržateľnosťsustainabilityspoločenská zodpovednosť podnikovcorporate social responsibility - CSRArticle