Gundová, PetraVolovská, Viktória2025-03-252025-03-2520241212-415Xhttps://doi.org/10.25142/aak.2024.008https://repo.umb.sk/handle/123456789/276In: Acta academica karviniensia : vědecký recenzovaný časopis. Karviná : Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024. ISSN 1212-415X. Roč. 24, č. 2 (2024), s. 16-27.Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and ever-growing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.skCC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivatives („uvedenie autora – bez odvodeného obsahu“) 4.0.info:eu-repo/semantics/openAccesstrvalo udržateľná módasustainable fashionspotrebiteľské správaniesprávanie spotrebiteľovnákupné správanieconsumer behaviorconsumer behaviourshopping behaviourmódny priemyselfashion industryArticle