Bambúch, Filip2025-11-212025-11-2120251213-62041805-885Xhttps://repo.umb.sk/handle/123456789/1010In: Sociální práce = Sociálna práca = Czech and Slovak Social Work : nabízíme spojení teorie a praxi : ponúkame spojenie teórie s praxou. Brno : Asociace vzdělavatelů v sociální práci, 2025. ISSN 1213-6204. Roč. 25, č. 4 (2025), s. 127-142.OBJECTIVES: This paper aims to advance the understanding of the ambivalent elements of social communication used by social workers in client interactions. THEORETICAL BASE: The theoretical framework of ambivalent elements of social communication is grounded in the scholarly knowledge of social communication, with the transactional model serving as its foundational principle. METHODS: The research was conducted using a qualitative study design, incorporating various data collection methods such as recording social worker-client interactions, making observations, and interviewing social workers. OUTCOMES: The research findings indicate that ambivalent elements of social communication are present in every interaction between social workers and clients, constituting an integral component of the communication process. These elements operate on both conscious and subconscious levels. SOCIAL WORK IMPLICATIONS: Incorporating supporting elements into communication does not inherently ensure a positive communication outcome, nor is it directly proportional to communication effectiveness. Some supporting elements of communication exhibit ambivalence. These findings carry significant implications for social work practitioners, particularly in enhancing the effectiveness of social communication, in which integration of client feedback and continuous development of communication skills serve as guiding principles. Concurrently, there is an effort to raise awareness of the ambivalent elements inherent in social communication.eninfo:eu-repo/semantics/openAccesssociálna prácasocial worksociálna komunikáciasocial communicationkomunikačné schopnostikomunikačné zručnosticommunication skillsArticle