Gundová, PetraSmutný, FilipVolovská, Viktória2025-11-262025-11-2620242067-33102067-7669https://doi.org/10.15837/aijes.v18i2.6944https://repo.umb.sk/handle/123456789/1067In: Agora International Journal of Economical Sciences : AIJES. Oradea : Universitatea Agora din Oradea, 2024. ISSN 2067-3310. Vol. 18, no. 2 (2024), pp. 100-112.Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and evergrowing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.enCC BY-NC Creative Commons Attribution-NonCommercial 4.0. Internationalinfo:eu-repo/semantics/openAccesszákaznícke správaniecustomer behaviormódny priemyselfashion industryslovenčinaSlovak languageslovenský jazyktrvalo udržateľná módasustainable fashionArticle