Ekonomická fakulta UMB

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Prehliadanie Ekonomická fakulta UMB podľa Autor "Bartošová, Simona"

Teraz sa zobrazuje 1 - 3 z 3
  • Obrázok miniatúry
    Položka
    Consumers' preferences for clothing purchases in the context of the circular economy principles
    (Centre of Sociological Research : Szczecin, 2025) Bartošová, Simona; Fulajtárová, Zlatica; Musová, Zdenka; Húšťava Šipulová, Marta; Pajtinková Bartáková, Gabriela
    The study explores consumers' interests, attitudes, and purchasing behavior towards sustainable clothing within the framework of circular economy principles. The research used statistical tests, including Pearson chi-square and Spearman's rank correlation, to examine the relationships between demographic factors (gender, age, household income) and aspects of purchasing behavior (willingness to buy sustainable products, actual purchases, and willingness to pay extra for sustainable products). The findings indicated that consumers concerned about environmental issues are more likely to engage in green activities and purchase green or recycled products, even at a higher price. No significant relationship was found between household income and the purchase of sustainable clothing with specific sustainable brands or certificates. The study also revealed a strong consumer inclination towards reducing waste and extending clothing life, with only 24.5% of respondents throwing clothes directly in the bin. More than 65% of respondents pass on clothes to siblings or friends, and more than 62% donate them to charity. These results demonstrate the growing trend in consumer behavior towards sustainability in purchasing and disposing of clothes.
  • Obrázok miniatúry
    Položka
    Postoje spotrebiteľov k spoločenskej zodpovednosti v bankovom sektore
    (Belianum. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici, 2024) Bartošová, Simona; Fulajtárová, Zlatica; Gvorová, Adriána; Štofanová, Veronika
    Today, socially responsible businesses are gaining popularity because of their long-term benefits to consumers, businesses, and society. Corporate social responsibility can be seen as a commitment to improving the public good through voluntary business practices and using corporate resources. The company must fulfill such a social function. The main objective of the paper is to identify the importance of individual banking activities in the context of CSR from the customer's point of view and then to examine the CSR activities in the selected bank. In our contribution, we present two types of research: primary consumer research and the second qualitative corporate research from secondary sources conducted at a specific bank. The responses indicate that corporate social responsibility and its implementation by banks have a significant impact on consumers' perception of the bank and on building a competitive advantage in the marketplace.
  • Obrázok miniatúry
    Položka
    Sustainability in influencer marketing - a bibliometric and content analysis
    (Univerzita sv. Cyrila a Metoda v Trnave, 2025) Bartošová, Simona
    Social media has become an essential platform for shaping consumer attitudes and influencing purchasing behaviour, with influencers playing a key role in promoting environmentally sustainable products and lifestyles. Utilising social media for marketing communication is now a widespread trend. The paper presents a bibliometric and content analysis of the academic literature on influencer marketing. The objective of this paper is to analyse the development and current state of research on influencer marketing, with particular attention to its connection with sustainability. The research and data collection process took place in October 2025. Drawing on data from the Scopus database and complementary open-access sources published between 2016 and 2025, the study maps key research directions, dominant themes, and underexplored areas. Using VOS viewer software, six thematic clusters were identified, highlighting the multidisciplinary nature of influencer marketing research that spans marketing, communication, psychology, and public health. Despite growing attention to ethical and environmental aspects, the findings reveal that sustainability is not yet a distinct or dominant topic within this field. Only a limited number of studies explicitly address sustainable influencer marketing or eco-influencers. This finding highlights a significant research gap and underscores the need for deeper exploration of how influencers can contribute to promoting sustainable lifestyles and responsible consumer choices. The paper concludes by outlining the main limitations of existing studies and suggesting directions for future research.