Consumers' preferences for clothing purchases in the context of the circular economy principles

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Dátum

2025

Názov časopisu

ISSN časopisu

Názov zväzku

Vydavateľ

Centre of Sociological Research : Szczecin

ISBN

ISSN

2071-789X
2306-3459

Abstrakt

The study explores consumers' interests, attitudes, and purchasing behavior towards sustainable clothing within the framework of circular economy principles. The research used statistical tests, including Pearson chi-square and Spearman's rank correlation, to examine the relationships between demographic factors (gender, age, household income) and aspects of purchasing behavior (willingness to buy sustainable products, actual purchases, and willingness to pay extra for sustainable products). The findings indicated that consumers concerned about environmental issues are more likely to engage in green activities and purchase green or recycled products, even at a higher price. No significant relationship was found between household income and the purchase of sustainable clothing with specific sustainable brands or certificates. The study also revealed a strong consumer inclination towards reducing waste and extending clothing life, with only 24.5% of respondents throwing clothes directly in the bin. More than 65% of respondents pass on clothes to siblings or friends, and more than 62% donate them to charity. These results demonstrate the growing trend in consumer behavior towards sustainability in purchasing and disposing of clothes.

Popis

In: Economics and Sociology : journal of scientific papers. Szczecin : Centre of Sociological Research, 2025. ISSN 2071-789X. Vol. 18, no. 1 (2025), pp. 248-261.

Kľúčové slová

spotrebiteľské správanie, správanie spotrebiteľov, nákupné správanie, consumer behavior, consumer behaviour, shopping behaviour, odevný priemysel, clothing industry, udržateľnosť, sustainability, oblečenie, clothing, cirkulárna ekonomika, kruhová ekonomika, circular economics, circular economy

Výstup z projektu

VEGA 1/0479/23 Výskum cirkulárneho spotrebiteľského správania v kontexte STP marketingového modelu

Citácia

Práva a licenčné podmienky

CC BY Creative Commons Attribution 4.0. International
info:eu-repo/semantics/openAccess