Consumer behavior of generations Y and Z from the perspective of Slovak zero-waste stores

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dc.contributor.authorGundová, Petra
dc.contributor.authorŠkvareninová, Dagmar
dc.contributor.authorHroncová Vicianová, Jana
dc.date.accessioned2026-08-18T05:38:47Z
dc.date.available2026-08-18T05:38:47Z
dc.date.issued2026
dc.descriptionIn: International journal of public administration, management and economic development. Uherské Hradiště : Fakulta veřejnosprávních a ekonomických studií v Uherském Hradišti, 2026. ISSN 2533-4077. Vol. 11, no. 1 (2026), pp. 58-72.
dc.description.abstractThe objective of this study is to examine how representatives of zero-waste stores in Slovakia perceive the consumer behaviour of Generations Y and Z. To fulfil this objective, the research primarily employed a survey method in the form of semi-structured interviews, supported by general scientific methods such as analysis, synthesis, induction, deduction, and comparison. The empirical section presents findings from interviews conducted with three Slovak zero-waste store representatives (Majú, Do batôžka, and Špajza). These interviews explored how operators of such businesses interpret customer behaviour and what challenges they face within the Slovak market environment. The findings offer practical insights into both entrepreneurial and consumer-related motivations and barriers associated with the adoption of environmentally responsible practices. In this way, the empirical evidence complements the theoretical framework with real-world perspectives from the sustainable retail sector in Slovakia. The results indicate that while Generations Y and Z demonstrate a declared interest in sustainability, their actual purchasing behaviour is constrained by factors such as higher product prices, limited store accessibility, and insufficient consumer awareness.
dc.description.sponsorshipVEGA 1/0120/25 Výskum paradigiem a determinantov procesov riadenia a implementácie ESG v kontexte požadovanej finančnej výkonnosti podnikov a zmien vyplývajúcich z CSRD smernice
dc.identifier.doihttps://doi.org/10.60026/ijpamed.v11i1.263
dc.identifier.issn2533-4077
dc.identifier.urihttps://repo.umb.sk/handle/123456789/1590
dc.language.isoen
dc.publisherFakulta veřejnosprávních a ekonomických studií v Uherském Hradišti
dc.rightsCC BY Creative Commons Attribution 4.0 International
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectspotrebiteľské správanie
dc.subjectsprávanie spotrebiteľov
dc.subjectnákupné správanie
dc.subjectconsumer behavior
dc.subjectconsumer behaviour
dc.subjectshopping behaviour
dc.subjectgenerácia Y
dc.subjectgeneration Y
dc.subjectgenerácia Z
dc.subjectgeneration Z
dc.subjectzero waste
dc.subjectživot bez odpadu
dc.subjectudržateľnosť
dc.subjecttrvalá udržateľnosť
dc.subjectsustainability
dc.titleConsumer behavior of generations Y and Z from the perspective of Slovak zero-waste stores
dc.typeArticle
dc.typeinfo:eu-repo/semantics/article

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