The contribution of digital technologies to improving the competitiveness of the tourism sector in European Union countries

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dc.contributor.authorMaráková, Vanda
dc.contributor.authorWolak-Tuzimek, Anna
dc.contributor.authorBrożek, Katarzyna
dc.contributor.authorSieradzka, Katarzyna
dc.contributor.authorKrištofík, Peter
dc.date.accessioned2026-03-06T12:20:10Z
dc.date.available2026-03-06T12:20:10Z
dc.date.issued2025
dc.descriptionIn: Administrative Sciences. Basel : Multidisciplinary Digital Publishing Institute, 2025. ISSN 2076-3387. Vol. 15, no. 12 (2025), pp. [1-19].
dc.description.abstractDigitalization is one of the key phenomena shaping the modern world, and its impact on various sectors of the economy is increasingly important. The development of the tourism sector is inextricably linked to the development of digital technologies. This study investigates the relationship between the level of digitization and the competitiveness of the tourism sector across European Union countries. Drawing on the literature review, the research hypothesis posits a significant association between these two variables. Using the statistics obtained from Eurostat on digitization, the synthetic Hellwig measure was calculated to create a ranking of the level of digitization of EU countries. Then, the Pearson correlation coefficient was calculated; that is, the relationship between the ranking of digitization and the ranking according to the synthetic Travel & Tourism Development Index 2024 (TTDI) was examined. The study shows a positive correlation between the level of digitization and the competitiveness of the tourism sector in European Union countries. Countries with higher levels of digitization tend to perform better in the TTDI rankings. The study contributes to the academic discussion focusing on building competitive and resilient tourist destinations.
dc.description.sponsorshipVEGA 1/0360/23 Cestovný ruch novej generácie - zodpovedný a konkurencieschopný rozvoj cieľových miest na Slovensku v post-COVID ére
dc.identifier.doihttps://doi.org/10.3390/admsci15120486
dc.identifier.issn2076-3387
dc.identifier.urihttps://repo.umb.sk/handle/123456789/1323
dc.language.isoen
dc.publisherMultidisciplinary Digital Publishing Institute : Basel
dc.rightsCC BY Creative Commons Attribution 4.0. International
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectcestovný ruch
dc.subjectturizmus
dc.subjecttourism
dc.subjectkonkurencieschopnosť
dc.subjectcompetitiveness
dc.subjectdigitalizácia
dc.subjectdigitization
dc.subjectdigitalization
dc.titleThe contribution of digital technologies to improving the competitiveness of the tourism sector in European Union countries
dc.typeArticle
dc.typeinfo:eu-repo/semantics/article

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