Impacts of Covid-19 pandemic on changes in consumer behavior in purchasing leisure products
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Súbory
Dátum
2024
Autori
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Belianum. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici
ISBN
978-80-557-2166-8
ISSN
Abstrakt
The Covid-19 pandemic was a major adverse event that significantly changed the business environment. The research into effects of COVID-19 pandemic has provided many significant findings with drastic implications for societies worldwide. This paper strives to contribute to current pool of knowledge by providing information on how Slovak consumers changed their behavior during the pandemic and soon after its conclusion in relation to purchasing leisure products. The main aim of the research was to document consumer behavior changes during and after the COVID-19 pandemic with special focus on leisure products. The data used in this research is based on a survey that collected opinions and experiences of 987 consumers during various pandemic years enabling comparison with pre-pandemic situation, as well as different stages of the pandemic. Two hypotheses were formulated to direct the research. The findings indicate major changes in purchasing leisure products, however these changes manifested themselves differently throughout various years of the pandemic. Most consumers in every age group decrease the number of products that they bought during the pandemic. The biggest decrease can be observed in the age group of consumers ages between 30 and 39 years old since up to 60.91% of consumers decreased the number of products they bought during the pandemic. This change was more significant in 2021 and 2022. Furthermore, this research provides information on how different segments of consumers reacted and adapted their behavior. More than 40% of people between 30 and 39 years old made changes in buying leisure products during the pandemic. When asked to provide the reason for this behavior, up to 92% of consumers stated the pandemic itself. Fear as a possible source of influence was explored and based on research findings rejected.
Popis
In: Searching for future directions in tourism : international scientific conference Current trends in spas, hospitality and tourism / rec. Kristína Pompurová, Pavlína Pellešová ... [et al.]. 1. vyd. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela Belianum, 2024. ISBN 978-80-557-2166-8. S. 66-76.
Kľúčové slová
covid-19, koronavírus, Covid-19 (disease), SARS-CoV-2 disease, Coronavirus disease 2019, pandémie, pandémia, pandemy, spotrebiteľské správanie, správanie spotrebiteľov, nákupné správanie, consumer behavior, consumer behaviour, shopping behaviour, voľný čas, leisure, leisure time, free time
Výstup z projektu
VEGA 1/0134/22 Zmeny v spotrebiteľskom správaní vplyvom pandémie COVID-19 za účelom predikcie jeho vývoja
Citácia
DOI
Práva a licenčné podmienky
info:eu-repo/semantics/openAccess