06 Príspevky v zborníkoch

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Beyond tourism products: cultural pilgrimage tourism as a place-based strategic development instrument in peripheral and rural regions
(University of Zagreb, 2026) Rojíková, Darina
Cultural pilgrimage routes have increasingly emerged across Europe and beyond as instruments supporting regional development, heritage revitalization, and the socio-economic activation of peripheral and rural regions. In practice, these routes function as territorially embedded structures that organize mobility, connect dispersed settlements, and facilitate locally grounded service provision. Rather than operating solely as tourism itineraries, they increasingly constitute spatial frameworks that mediate relationships between cultural heritage, landscape, and local actors. Despite their growing practical relevance, cultural pilgrimage tourism (CPT) remains conceptually underdeveloped and insufficiently integrated into regional development theory and tourism studies. Existing research has largely treated cultural tourism and pilgrimage tourism as separate domains, limiting analytical understanding of their intersection as a development-related phenomenon, particularly in structurally disadvantaged regions. This study positions CPT within the broader theoretical shift toward place-based, relational, and heritage-led development approaches, conceptualizing it as a spatially distributed and process- oriented framework that extends beyond sectoral understandings of tourism. This study addresses this gap by examining how CPT can be conceptualized as a place-based strategic development instrument in peripheral and rural contexts. It seeks to identify both the development contributions attributed to CPT and the enabling conditions under which cultural pilgrimage routes may evolve beyond tourism products into broader territorial development frameworks. The research is guided by three key questions: how CPT contributes to regional development, which conditions are critical for its effective functioning, and how it can be conceptualized as a strategic planning framework. Methodologically, the study employs a two- round international Delphi survey involving 32 experts from 18 countries with interdisciplinary expertise in tourism, regional development, and route management. The first round used open- ended questions to capture a wide range of expert perspectives on development contributions and enabling factors, which were subsequently analyzed through inductive thematic analysis. In the second round, the identified themes were evaluated using a Likert scale, enabling a systematic assessment of consensus based on predefined statistical criteria, including agreement levels, mean values, and standard deviations. The findings indicate strong expert consensus that CPT contributes to regional development primarily through small-scale, dispersed, and incremental economic effects. These include support for local producers, service providers, and small businesses, diversification of rural economies, and income generation for local communities. CPT is not perceived as a driver of large-scale economic growth or investment- led development; rather, it acts as a catalyst for endogenous, place-based economic processes. In the socio-cultural domain, CPT plays a significant role in strengthening local identity and cultural memory, revitalizing tangible and intangible cultural heritage, enhancing regional visibility, and fostering community cohesion and social capital. Environmental contributions are closely associated with low-impact mobility patterns, particularly walking-based pilgrimage and slow tourism, as well as with the experiential connection between pilgrims and landscapes. At the same time, the results suggest that commonly expected outcomes such as infrastructure expansion, increased investment attractiveness, or job creation are not inherent effects of CPT. Instead, the realization of CPT-related benefits is contingent upon a set of enabling conditions, including the protection and accessibility of cultural heritage, the quality, safety, and continuity of routes, active community involvement, supportive governance and institutional coordination, and the presence of attractive natural landscapes. These factors constitute a minimum threshold for CPT to function effectively as a development instrument. By integrating development contributions with enabling conditions, the study proposes an analytical matrix that conceptualizes CPT as a conditional, relational, and context-dependent development framework. The results suggest that CPT operates through place-based mechanisms rooted in cultural meaning, spatial continuity, and local actor engagement, rather than through conventional growth-oriented tourism models. In this sense, CPT can be understood as a soft strategic planning instrument that supports incremental, socially embedded, and territorially grounded development processes. The study contributes to both tourism and regional development scholarship by providing an empirically grounded conceptualization of CPT as a distinct development-related phenomenon and offers practical implications for policymakers and regional planners by highlighting the importance of governance, community engagement, and heritage-based approaches in designing sustainable development strategies for peripheral and rural regions.
Open data as a part of smart governance of cities
(University of Zagreb, 2026) Vitálišová, Katarína; Vaňová, Anna; Rojíková, Darina
The paper examines the role of open data as a tool of smart governance and evaluates its practical implementation in district cities of the Slovak Republic. The study aims to examine the current state of open data use in cities and to identify the barriers to its effective use in data- driven policymaking as an innovative tool for smart governance. The research presents the results of empirical investigation conducted in 2024–2025 in Slovak district cities, including secondary analysis of municipal websites and strategies and a questionnaire survey among local municipal representatives. The results reveal a significant gap between the theoretical expectations of smart governance and administrative practice. Although municipalities generally publish certain information online, only a small proportion meet the full minimum publication requirements and can be defined as open data. The findings further indicate limited institutional capacity: most municipalities lack dedicated data management positions, rarely monitor the use of published datasets, and do not systematically employ data for policy evaluation or strategic planning. Financial constraints, accessibility issues, and low user engagement represent the most frequently perceived obstacles. The study shows that open data in local municipalities currently functions primarily as a transparency and compliance tool rather than as a mechanism for evidence-based decision-making and participatory governance. The effectiveness of open data depends not only on technological infrastructure but also on organizational capacity, data literacy, and cooperation between municipalities, citizens, and other stakeholders. The paper contributes to the debate on smart governance by demonstrating that digitalization alone does not ensure data-driven policymaking. It highlights the need for standardized datasets, institutional support, and capacity-building measures to transform open data from formal disclosure into an active instrument of governance and public policy innovation.
A comparative analysis of cost calculation under Solvency II and IFRS 17
(University of Zagreb, 2026) Zelinová, Silvia; Špirková, Jana
This paper provides a comparative analysis of the cost calculation methodologies under the Solvency II regulatory framework and the IFRS 17 accounting standard, focusing particularly on their implications for actuarial practice. Although both frameworks require insurers to evaluate and distribute costs related to insurance liabilities, their underlying conceptual and operational principles differ significantly. Solvency II is based on a prescriptive, risk-based approach focusing on economic valuation and 'best estimate' assumptions, which directly influence cost determination and allocation for solvency purposes. In contrast, IFRS 17 is a principles-based accounting framework that gives insurers some flexibility in how they calculate costs, provided they uphold the relevant accounting principles of relevance, faithful representation, and consistency. The theoretical section of the paper outlines the core requirements of each framework, including the role of actuarial assumptions and the allocation of expenses to insurance contract groups. The comparative analysis reveals how regulatory and accounting objectives can result in different approaches to cost treatment, measurement bases and output interpretation. Attention is given to the implications of these differences for actuarial valuation, management reporting and internal control functions within insurance companies. To bridge the gap between theory and practice, the paper provides an example to show how a consistent set of cost drivers and assumptions can lead to different cost allocation outcomes when evaluated under Solvency II versus IFRS 17.
Empowering regions for the future: mapping innovation and institutional dynamics in regional competitiveness through a decision tree approach
(University of Zagreb, 2026) Borseková, Kamila; Koróny, Samuel; Westlund, Hans; Styk, Michal
Regional development in the European Union is increasingly shaped by the ability of regions to generate innovation, adapt to technological change, and build competitive advantages within a multi-level governance system. In this context, both innovation capacity and institutional quality are central to regional competitiveness. While previous studies have emphasized the importance of innovation for regional growth and the role of institutions in development, the mutual relationships between institutional and innovation indicators at the regional level remain insufficiently described and empirically grounded. The availability of detailed regional data in the EU Regional Competitiveness Index (RCI) 2.0 makes it possible to examine these dynamics more systematically. The objective of this study is to enhance the existing literature by analyzing the relationship between institutions and innovation indicators at the regional level within the EU. More specifically, the study compares the performance and mutual relations of these indicators across EU regions, taking into account path dependencies. It addresses three research questions: what is the relationship between institutional quality and innovation in regional competitiveness; how do these factors influence the performance of European regions; and whether similarities can be identified among regions with comparable institutional and innovation settings. The analysis is based on data from the EU Regional Competitiveness Index 2.0 covering 233 NUTS 2 regions in the EU. The dataset includes 15 indicators drawn from four pillars of regional competitiveness: Institutions, Technological Readiness, Business Sophistication, and Innovation. The study applies a comparative analytical framework using two categorical variables: development phase (post-socialist versus Western capitalist regions) and capital city status. The empirical strategy combines hierarchical cluster analysis based on the Pearson correlation matrix and heatmap visualization, Wilcoxon two-sample tests, Kruskal-Wallis tests with stepwise multiple comparison procedures, and CART (Classification and Regression Trees) decision tree modelling. A novel contribution of the study is the use of decision tree models to create maps of European regions by translating terminal nodes into groups of regions with similar characteristics. The results show strong and significant relationships between institutional and innovation-related indicators. In particular, the three institutional indicators of corruption, quality and accountability, and impartiality are highly correlated with each other and also strongly associated with several innovation-related indicators. The strongest association is found between corruption and individuals buying over the internet. Overall, almost all correlations between institutional and innovation-related indicators are significant, suggesting that institutional quality and innovation capacity are closely intertwined in regional competitiveness. The findings confirm that institutions play a decisive role in regional development and that institutional quality and innovation capacity jointly shape regional competitiveness. Regions with high-quality institutions and strong innovation indicators are well positioned for advanced development phases, whereas regions with weaker institutions but active innovation landscapes represent key opportunities for policy intervention. The study therefore suggests that EU smart specialization strategies should be revised so that institutional improvement becomes an integrated part of these strategies in order to foster more balanced and sustainable regional growth across Europe.
Electric vehicle adoption: A TPB-based conceptual framework with ESG and policy insights from Slovakia
(University of Maribor, 2026) Khalilov, Ismayil
This paper develops a theory-driven conceptual framework based on the Theory of Planned Behaviour (TPB) to explain individual consumer adoption of electric vehicles (EVs) within the context of sustainability, ESG considerations, and public policy. Drawing on a structured review of high-quality academic literature, the study examines how attitudes, subjective norms, and perceived behavioural control influence EV adoption decisions, with particular emphasis on environmental and sustainability-related factors. The paper does not present original empirical data; instead, it proposes an extended TPB-based model tailored to EV adoption, integrating psychological, economic, infrastructural, and ESG-related dimensions. In addition, policy-relevant factors–such as financial incentives, regulatory support, and charging infrastructure–are incorporated to reflect their role in shaping consumer perceptions and behavioural control. To enhance practical applicability, the framework is operationalised through the development of measurement items for each construct, providing a foundation for future empirical research. The Slovak market is used as a contextual reference to illustrate the relevance of policy and market-specific conditions. The study contributes by linking consumer behaviour theory with ESG and policy perspectives, offering an integrated and operationalizable framework to better understand and support the transition toward sustainable mobility.
The importance of smart technologies in tourism businesses. Toward metaverse and tourism data space
(Springer Nature Switzerland AG : Cham, 2026) Gajdošík, Tomáš; Vaneková, Beáta
The topic of smart tourism businesses is so far under-researched. Smart tourism businesses are the critical element of the smart tourism ecosystem; however, little is known about technology adoption and data sharing to strengthen their smart approach. The chapter aims to analyze the importance of smart technologies in hospitality and catering facilities, travel agencies, cable car businesses, and sport and recreational facilities for enhancing tourist experience and performance of the business. It also analyzes data collection and sharing in tourism businesses. The chapter comprehensively analyzes the smart tourism concept from the business perspective. The chapter uses quantitative and qualitative research methods. Based on the classification of technologies on stimulating extra-sensory, hyper-personalized, and beyond-automation experiences, the chapter outlines future directions on the use of the metaverse in tourism businesses. Moreover, the research identifies that the participation of businesses in the tourism data space can reduce the barriers to data sharing among businesses.
Testing the feasibility of tourism resilience indicators: Evidence from Slovakia
(Academic Conferences International Limited : Reading, 2026) Očkaik, Branislav
International organisations such as the OECD have issued extensive indicator frameworks to guide the measurement of tourism resilience, yet these remain largely untested in practice and are typically conceived at the national level. Resilience, however, must be cultivated and contested at regional scales, where the effects of shocks and the capacity to respond are most tangible. To adapt indicators to local contexts and to identify both strengths and weaknesses, it is imperative to establish data structures and institutional capacities that can govern tourism development towards resilience. This study responds to that call by empirically assessing the feasibility of resilience indicators in the Slovak tourism ecosystem, emphasising the need for greater granularity in measurement and testing how far international recommendations can be operationalised at the regional scale. A survey of diverse stakeholders, including the Ministry of Tourism, regional and local destination management organisations, and university experts, evaluated forty-two resilience indicators across four criteria: relevance, data availability, interpretability, and feasibility. The analysis identified both robust and impractical measures and examined whether feasibility was determined by indicator category or by the characteristics of local data infrastructures. Contrary to prevailing assumptions, feasibility did not align neatly with thematic categories. Governance and economic indicators were not consistently more feasible than ecological or social ones; rather, feasibility varied sharply at the level of individual indicators. Seasonality, accommodation capacity, visitor numbers, and disaster preparedness were widely seen as both relevant and operational, while carbon emissions, inclusiveness, and insolvency rates were judged impractical. This demonstrates that feasibility is shaped less by abstract dimensions than by the availability and quality of regional data. The study provides the first systematic feasibility test of resilience indicators in a Central European tourism context. It shows that global recommendations cannot be transplanted wholesale but require adaptation to local capacities and infrastructures. Conceptually, it reframes feasibility as indicator-specific rather than category-bound. Practically, it offers a diagnostic framework for destinations to prioritise what can be measured now and what requires future development.
Technological readiness and adoption of technological innovations in companies
(Springer Nature : Dordrecht, 2026) Smerek, Lukáš; Seberíni, Andrea
Digitalization and technological innovations are key drivers of enterprise transformation in the era of the Fifth Industrial Revolution. This study examines the degree of implementation of selected technological innovations in Slovak enterprises and compares them with the perceived importance of these innovations for future business development. Data were collected through a questionnaire survey of 711 respondents representing enterprises of various sizes and industries. The analysis focused on innovations aimed at customers and employees, including digitalization of analog and biometric data, digital interaction platforms, data analytics, and GDPR-related solutions. The results revealed statistically significant gaps between perceived importance and actual application for most innovations, with importance ratings consistently higher than implementation levels. These gaps were most pronounced in micro and small enterprises, suggesting persistent barriers to transforming innovation awareness into practice. Comparisons between customer-oriented and employee-oriented innovations showed limited differences in implementation, with biometric data usage being more advanced internally. Furthermore, Kruskal-Wallis tests confirmed that implementation levels increase with enterprise size across all analyzed innovations. The Wilcoxon signed-rank test was used for paired comparisons of importance and implementation, while size-based differences were examined using Kruskal-Wallis tests with post hoc analysis. The findings provide a comprehensive insight into the technological readiness of enterprises and underline the need for targeted support measures to accelerate digital transformation, especially among smaller firms.
The impact of market concentration on the cost efficiency of public service contracting and selection of service producer in the context of Slovak municipalities
(Mendelova univerzita v Brně, 2026) Murínová, Kristína
Contracting of municipal public services in a historical context was expected to bring cost savings and improvements in service quality. However, recent research questions this assumption and highlights the need to examine factors that may influence the outcomes of contracting–whether in terms of cost efficiency or service quality. The aim of this paper is to explore the impact of market concentration, as one of these factors, on the cost efficiency of contracting and on municipalities' preferences when selecting a producer for the service of municipal waste collection and disposal. Based on primary research carried out among Slovak municipalities, the findings indicate that the market for the selected service is highly concentrated. The relationship between market concentration and contracting price could not be confirmed. When examining changes in municipalities' preferences in relation to market concentration during the selection of a service producer, we observed that most municipalities chose their producers based on the lowest price of their offer, regardless of the market concentration. Since this is one of the few studies addressing this relationship, it contributes to the development of the theory of contracting public services not only in the Slovak Republic but also internationally.
Spending versus saving: COVID-19 crisis through the lens of consumers
(Association of Economists and Managers of the Balkans : Belehrad, 2025) Veselovská, Lenka; Zimermanová, Katarína
The COVID-19 pandemic showed that people significantly alter their consumer behavior during adverse events, with serious implications for their tendencies to create savings. A survey was conducted on a sample of 1172 Slovak consumers to collect data on consumers’ experiences during various years of the pandemic. The findings of this research study show that the majority of consumers decreased their savings. This trend was observed especially in younger generations of consumers. The dependence between savings creation and fear of job loss was proven as medium. It was also discovered that older generations of consumers were spending more on daily consumption goods, especially in 2021. The finding that younger consumers spend less and buy fewer products could be an indication of a major turn towards sustainable consumption that will have positive implications on societies and the environment.
Towards a solver-free best-worst method
(Ostravská univerzita v Ostravě, 2026) Špirková, Jana
Pasportizácia infraštruktúry cestovného ruchu a fyzické limitné kapacity cestovného ruchu vo Vysokých Tatrách
(Prešovská univerzita v Prešove, 2025) Marciš, Matúš; Gajdošíková, Zuzana; Gajdošík, Tomáš
Cieľom príspevku je na základe výsledkov digitálnej pasportizácie infraštruktúry cestovného ruchu preskúmať fyzické limitné kapacity v cieľovom mieste Vysoké Tatry. Pasportizácia bola vykonaná na základe sekundárnych údajov z online systémov rezervovania, sociálnych sietí a vyhľadávačov. Obsahom pasportizácie boli informácie o názve, type, kapacite zariadenia, vlastníkovi, resp. prevádzkovateľovi zariadenia, stave, sezónnosti a adrese. Sekundárne údaje boli následne doplnené o terénny primárny prieskum v cieľovom mieste. Fyzické limitné kapacity boli posúdené na základe údajov z pasportizácie a sekundárnych údajov z oficiálnej štatistiky ubytovacích zariadení. Z výsledkov vyplýva, že v meste Vysoké Tatry aktívne pôsobí viac ako 170 ubytovacích zariadení, ktoré disponujú kapacitou 7 000 lôžok. Najviac lôžok pripadá na hotely, pritom najväčšie zastúpenie z ubytovacích zariadení majú apartmánové zariadenia. Ďalšie zariadenia a kapacity sa nachádzajú v okolí Štrbského plesa a okolitých obciach, čo dopĺňa ponuku zariadení a kapacít mesta Vysoké Tatry. Fyzické limitné kapacity poukazujú na to, že hustota ubytovacích zariadení meraná počtom lôžok na 100 km2, je nad odporúčanými hodnotami. Z hľadiska využívania ubytovacích zariadení, priemerné využitie lôžkovej kapacity v hlavnej letnej sezóne nedosahuje 60 %. Zároveň, celoročné využívanie lôžok je približne tretinové. Príspevok poukazuje na opodstatnenosť využitia pasportizácie pre potreby posúdenia fyzických limitných kapacít, čo môže pomôcť cieľovým miestam v plánovaní rozvoja cestovného ruchu, projektovaní infraštruktúry a v manažmente návštevníkov v súlade s princípmi udržateľného rozvoja.
Digitálna transformácia v hotelierstve: výzvy a príležitosti pre riadenie hotelov
(Prešovská univerzita v Prešove, 2025) Ferancová, Adriana; Šebová, Ľubica; Chovanová, Klára
Cieľom príspevku je zhodnotiť proces digitálnej transformácie v hotelierstve a identifikovať jej hlavné výzvy a príležitosti pre efektívne riadenie hotelov. Príspevok sa zameriava na skúmanie, ako digitálne technológie menia tradičné hotelové procesy, napomáhajú pri zvyšovaní kvality služieb a ovplyvňujú spokojnosť hostí. Empirická časť práce vychádza z kvalitatívneho prieskumu s manažérmi dvoch hotelov, ktoré implementovali rôzne digitálne nástroje. Získané výsledky ukazujú, že digitalizácia prispieva k vyššej efektívnosti a personalizácii služieb, no jej implementácia naráža na limity technologickej pripravenosti a školenia personálu. Manažéri zdôraznili potrebu kontinuálneho vzdelávania zamestnancov a posilnenia kybernetickej bezpečnosti. Digitalizácia hotelového prostredia nie je len technologickou, ale aj strategickou a kultúrnou zmenou v riadení hotelov. The aim of the paper is to evaluate the process of digital transformation in the hospitality industry and to identify its main challenges and opportunities for effective hotel management. The paper focuses on examining how digital technologies are reshaping traditional hotel processes, supporting the improvement of service quality, and influencing guest satisfaction. The empirical part of the study is based on a qualitative survey conducted with managers of two hotels that have implemented various digital tools. The findings show that digitalization contributes to higher operational efficiency and service personalization; however, its implementation is limited by the level of technological readiness and staff training. The managers emphasized the need for continuous employee education and the strengthening of cybersecurity. The digitalization of the hotel environment represents not only a technological but also a strategic and cultural transformation in hotel management.
Green public procurement: Are Slovak firms ready?
(ReSocEM : Valencia, 2025) Murray Svidroňová, Mária; Nemec, Juraj; Žigová, Nikola
This paper deals with the issue of green public procurement as a modern and optional tool of environmental policy. Given that public procurement accounts for 13% to 20% of global GDP, it is not surprising that nations are now seeking methods to use public procurement procedures not only as an efficient public purchasing tool but also as a tool for sustainable development and a catalyst for innovation in both the public and private sectors (Lember et al., 2014, Zipperer, 2019). Alkadry et al. (2019) pointed out that by integrating social, economic, and environmental considerations into its procedures, sustainable public procurement can be a crucial instrument for accomplishing the overall sustainability of human development. One particular element of sustainable public procurement is green public procurement (Brammer and Walker, 2011; Grandia et al., 2020). Dimand et al (2023) stated that green public procurement (GPP) is specific in the sense that more than 40% of the total carbon footprint of organizations is associated with procurement, which shows that green procurement practices are a crucial factor in responding to climate change and other environmental challenges.
Employment or business: What Slovak young adults prefer as their future career?
(ReSocEM : Valencia, 2025) Murray Svidroňová, Mária; Kubák, Matúš
No preference can be precisely quantified when assessing young people's ideas about their future lives. Moreover, self-reported survey data may not fully capture the complexity of decision-making processes. In such situations, it is difficult to create a test that measures preference based on an action. To circumvent this problem, the knowledge of behavioral economics can be used. Behavioral economics focuses on individuals with limited rationality, revealing what really influences their decisions and actions. Behavioral science suggests that people are more humane and less homo economicus and thus that their decision-making is also influenced by emotions and intuition (Persky, 1995; Sunstein et al., 1998; Kahneman, 2003; Thaler, 2017; Grimmelikhuijsen, 2017). A person's decision-making is influenced by two systems of thinking, according to which he evaluates the situations in which he finds himself (Cole et al., 2025). In psychology, they are named as System 1 and System 2. Thaler and Sunstein (2009) assigned key characteristics to these systems, for the sake of this paper, the System 1 is relevant. System 1 is a fast thinking system - an automatic system. A person makes decisions based on experience, is quick and instinctive, follows innate skills.
Sustainability in influencer marketing - a bibliometric and content analysis
(Univerzita sv. Cyrila a Metoda v Trnave, 2025) Bartošová, Simona
Social media has become an essential platform for shaping consumer attitudes and influencing purchasing behaviour, with influencers playing a key role in promoting environmentally sustainable products and lifestyles. Utilising social media for marketing communication is now a widespread trend. The paper presents a bibliometric and content analysis of the academic literature on influencer marketing. The objective of this paper is to analyse the development and current state of research on influencer marketing, with particular attention to its connection with sustainability. The research and data collection process took place in October 2025. Drawing on data from the Scopus database and complementary open-access sources published between 2016 and 2025, the study maps key research directions, dominant themes, and underexplored areas. Using VOS viewer software, six thematic clusters were identified, highlighting the multidisciplinary nature of influencer marketing research that spans marketing, communication, psychology, and public health. Despite growing attention to ethical and environmental aspects, the findings reveal that sustainability is not yet a distinct or dominant topic within this field. Only a limited number of studies explicitly address sustainable influencer marketing or eco-influencers. This finding highlights a significant research gap and underscores the need for deeper exploration of how influencers can contribute to promoting sustainable lifestyles and responsible consumer choices. The paper concludes by outlining the main limitations of existing studies and suggesting directions for future research.
Reflexia neplatenej práce v domácnostiach v pred a post covidovom období
(Vysoká škola ekonomická v Praze, 2025) Martinkovičová, Miriam; Slivka Bedlovičová, Jana
Výskumy neplatenej práce v domácnostiach sa zameriavajú na rôzne kontexty jej výskytu, analyzujú ekonomické a neekonomické determinanty, kultúrno-historické pozadie, rodovú podmienenosť, vzájomné presahy rodinného a pracovného prostredia, využívanie flexibilných foriem práce, nerovnosti v odmeňovaní či ovplyvňovanie kariérnej orientácie predovšetkým u žien. Nové dimenzie do skúmania tejto problematiky vniesla pandémia Covid-19, postcovidová éra ale tiež nové prístupy k neplatenej práci, ktorá nezohľadňujú len rodové hľadisko. V poslednom období sa objavujú štúdie, ktoré zameriavajú svoju pozornosť na konkrétne formy neplatenej práce v zmysle využívania psychických a duševných dispozícií jej vykonávateľov. Experti hovoria o kognitívnej, duševnej a emocionálnej neplatenej práci, aplikujú manažérske prístupy pri jej vykonávaní. Článok ponúka komparáciu rozsahu, foriem a postojov k neplatenej práci pred pandémiou Covid-19 a v postcovidovej ére, prezentuje najnovšie trendy jej skúmania a vplyv tohto fenoménu na kvalitu rodinného života a manažment domácností.
Vybrané teoretické prístupy manažmentu domácnosti vo vzťahu k neplatenej práci
(Vysoká škola ekonomická v Praze, 2025) Kollár, Ján
Domácnosť je priestor v ktorom sa každodenne realizuje množstvo rozhodnutí najrozmanitejšieho charakteru. Môže ísť o rozhodnutia jednorazové, alebo pravidelne sa opakujúce. Rozhodnutia môžu byť spojené s finančne náročnejšími výdavkami, alebo si vyžadujú premyslenú koordináciu členov domácnosti, pričom je možné predpokladať, že v tomto prípade domácnosti precíznejšie zvažujú svoju voľbu a postup. S ohľadom na obmedzené zdroje domácnosti (ľudské, časové, finančné, energetické a iné) si myslíme, že domácnosť je manažovaná resp. zabezpečovanie a organizovanie viacerých činností v nej si vyžaduje využívať minimálne niektoré súčasti manažmentu. Súčasná postpandemická situácia, ktorej sú domácnosti vystavené môže ešte viac vyvolávať resp. vyostrovať potrebu využívať manažment v rámci jej fungovania. Cieľom príspevku je využitím vybraných teoretických prístupov k manažmentu domácnosti, syntetizovanie prehľadu literatúry k problematike a zároveň nachádzanie prieniku jeho využitia vo vzťahu k skúmaniu manažmentu neplatenej práce.
Čas dochádzania do a zo zamestnania ako determinant subjektívneho well-beingu zamestnaných osôb
(Vysoká škola ekonomická v Praze, 2025) Mazúrová, Barbora; Kollár, Ján; Chrančoková, Martina
Príspevok sa zaoberá vplyvom dochádzania do a zo zamestnania na subjektívny well-being (SWB) zamestnancov na Slovensku. Dochádzanie je každodennou realitou väčšiny pracujúcich, a to aj v postcovidovom období. Zámerom príspevku je kvantifikovať dĺžku času stráveného dochádzaním do a zo zamestnania a analyzovať jej vplyv na SWB nami skúmaných dochádzajúcich zamestnaných osôb na Slovensku. Na základe prieskumu, ktorý zahŕňal viac ako 1 000 respondentov, sme zistili, že priemerný čas dochádzania na Slovensku je 3,87 hodiny týždenne. Výsledky naznačujú, že dlhšie dochádzanie negatívne ovplyvňuje subjektívnu spokojnosť respondentov, pričom dĺžka dochádzania má štatisticky významný vplyv na ich SWB. Najviac negatívny vplyv má dochádzanie v trvaní od 4 do 6 hodín týždenne. Je ale potrebné zvážiť aj ďalšie súvislosti ako je spôsob dochádzania, kvalita technickej infraštruktúry, frekvencia verejnej dopravy a kvalita týchto služieb atď. S ohľadom na spôsob dochádzania je možné predpokladať, že v niektorých prípadoch čas dochádzania nemusí byť „stratený“, ale môže byť využívaný produktívne. Aj z tohto hľadiska je vnímanie času dochádzania veľmi subjektívne a jeho vplyv na SWB si zaslúži širšie skúmanie. Získané výsledky môžu mať významné implikácie pre tvorbu verejných politík a firemnú prax, najmä pri hľadaní spôsobov, ako zlepšiť pracovnú mobilitu a podporiť rovnováhu medzi pracovným a súkromným životom.
Barriers to unpaid work: Conceptual frameworks of Slovak households
(Evropská výzkumná univerzita : Ostrava, 2025) Kollár, Ján; Mazúrová, Barbora; Kováčiková, Vanesa
Despite technological progress and the growing availability of digital solutions that could potentially streamline the management and execution of unpaid work, many of these tasks continue to represent a significant temporal and psychological burden. This article aims to identify the forms of unpaid work currently carried out in Slovak households and to explore the barriers that hinder their completion. Based on primary data from an ongoing survey with over 400 respondents, the paper highlights time poverty, paid employment, and stress as key obstacles to performing domestic tasks. Our findings are consistent with international research that conceptualizes time poverty as a multidimensional and systemic social issue. The article also emphasizes the need to support flexible working arrangements and a fairer distribution of household labor, combined with public policy measures that do not underestimate the importance of mental health.

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