Digital and green transformation in the context of households, markets, and public policies

Stránka jednoduchej položky
dc.contributor.authorPiekut, Marlena (ed.)
dc.contributor.authorKnapková, Miroslava (ed.)
dc.date.accessioned2026-01-27T08:58:15Z
dc.date.available2026-01-27T08:58:15Z
dc.date.issued2025
dc.description.abstractThe 21st century is characterized by two fundamental and mutually reinforcing transitions: the digital transformation and the green transformation. Both processes redefine the way households function, markets evolve, and public policies are designed and implemented. This monograph brings together theoretical reflections and empirical research conducted in different countries to explore how these transformations manifest across various levels of socio-economic life. The volume is divided into three interrelated parts, reflecting a logical progression from the micro-level of households, through meso-level market structures, to macro-level public policies. Part I – Households in the era of digital transformation examines how digitalization affects everyday life, consumption, and social practices. Contributions address, among others, the use and non-use of smart technologies in Slovak households, the role of the digital economy in shaping household sectors in Ukraine, differences in internet access across European households, and the level of household digitalization in Poland and Lithuania. This section highlights not only the opportunities brought by digital tools but also the challenges related to inequality, adaptation of displaced persons, and cultural or generational factors that shape technology adoption. Part II – Digital economy and transforming markets moves the perspective to enterprises and industries. Here, the focus lies on the potential of digital marketing for small-scale agripreneurs in Nigeria, creative strategies in the gastronomy sector, and the digitalization of SMEs in their interactions with larger business entities. This part underlines the disruptive potential of digital tools for competitiveness, innovation, and cooperation, while also revealing persistent barriers linked to resources, skills, and structural dependencies. Part III – Public policies towards green and digital transformation addresses the macro dimension, emphasizing how governments and central banks integrate environmental and behavioral aspects into economic management. Studies on green fiscal policy and green central banking illustrate the interplay between digital transition and ecological sustainability, showing that the transformation is not only technological but also systemic and institutional. Taken together, the contributions provide a multidimensional picture of digital and green transformation. The household perspective reveals inequalities in access and adaptation, the market perspective demonstrates opportunities for entrepreneurship and innovation, while the public policy perspective situates these changes within the broader framework of sustainable development and resilience. The main conclusion that emerges from this volume is that digital and green transitions are deeply intertwined and must be analyzed jointly. Digitalization can enhance energy efficiency, promote sustainable consumption, and strengthen social inclusion, yet it may also deepen inequalities if not accompanied by appropriate policies. Similarly, green transition policies must increasingly rely on digital tools to monitor, manage, and incentivize behavioral change. This monograph aims to contribute to academic debate by combining empirical evidence from different national and regional contexts, offering comparative insights, and emphasizing the need for interdisciplinary approaches. It is addressed to researchers, policymakers, and practitioners who are interested in the dynamic interplay between digitalization, sustainability, and socio-economic development.
dc.identifier.isbn978-83-973400-0-8
dc.identifier.urihttps://repo.umb.sk/handle/123456789/1213
dc.identifier.urihttps://repo.pw.edu.pl/info/book/WUT486e3b542542495fad56bbff7de61b7d/
dc.language.isoen
dc.publisherPolitechnika Warszawska : Płock
dc.rightsCC BY Creative Commons Attribution 4.0. International
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectdigitalizácia
dc.subjectdigitization
dc.subjectdigitalization
dc.subjectzelená transformácia
dc.subjectgreen transformation
dc.subjectdomácnosti
dc.subjecthouseholds
dc.subjectneplatená práca
dc.subjectunpaid work
dc.subjectdigitálna ekonómia
dc.subjectdigitálna ekonomika
dc.subjectdigital economy
dc.titleDigital and green transformation in the context of households, markets, and public policies
dc.typeBook
dc.typeinfo:eu-repo/semantics/book

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