The influence of sustainable fashion on consumer behavior of people under 45

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dc.contributor.authorGundová, Petra
dc.contributor.authorVolovská, Viktória
dc.date.accessioned2025-03-25T09:04:32Z
dc.date.available2025-03-25T09:04:32Z
dc.date.issued2024
dc.descriptionIn: Acta academica karviniensia : vědecký recenzovaný časopis. Karviná : Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné, 2024. ISSN 1212-415X. Roč. 24, č. 2 (2024), s. 16-27.
dc.description.abstractSustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and ever-growing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.
dc.description.sponsorshipVEGA 1/0479/23 Výskum cirkulárneho spotrebiteľského správania v kontexte STP marketingového modelu
dc.identifier.doihttps://doi.org/10.25142/aak.2024.008
dc.identifier.issn1212-415X
dc.identifier.urihttps://repo.umb.sk/handle/123456789/276
dc.language.isosk
dc.publisherKarviná : Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
dc.rightsCC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivatives („uvedenie autora – bez odvodeného obsahu“) 4.0.
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjecttrvalo udržateľná móda
dc.subjectsustainable fashion
dc.subjectspotrebiteľské správanie
dc.subjectsprávanie spotrebiteľov
dc.subjectnákupné správanie
dc.subjectconsumer behavior
dc.subjectconsumer behaviour
dc.subjectshopping behaviour
dc.subjectmódny priemysel
dc.subjectfashion industry
dc.titleThe influence of sustainable fashion on consumer behavior of people under 45en
dc.title.alternativeVplyv udržateľnej módy na spotrebiteľské správanie ľudí do 45 rokovsk
dc.typeArticle
dc.typeinfo:eu-repo/semantics/article

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