The impact of sustainable fashion on the consumer behaviour of people under 45

Stránka jednoduchej položky
dc.contributor.authorGundová, Petra
dc.contributor.authorSmutný, Filip
dc.contributor.authorVolovská, Viktória
dc.date.accessioned2025-11-26T12:22:23Z
dc.date.available2025-11-26T12:22:23Z
dc.date.issued2024
dc.descriptionIn: Agora International Journal of Economical Sciences : AIJES. Oradea : Universitatea Agora din Oradea, 2024. ISSN 2067-3310. Vol. 18, no. 2 (2024), pp. 100-112.
dc.description.abstractSustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and evergrowing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.
dc.description.sponsorshipVEGA 1/0479/23 Výskum cirkulárneho spotrebiteľského správania v kontexte STP marketingového modelu
dc.identifier.doihttps://doi.org/10.15837/aijes.v18i2.6944
dc.identifier.issn2067-3310
dc.identifier.issn2067-7669
dc.identifier.urihttps://repo.umb.sk/handle/123456789/1067
dc.language.isoen
dc.publisherUniversitatea Agora din Oradea
dc.rightsCC BY-NC Creative Commons Attribution-NonCommercial 4.0. International
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectzákaznícke správanie
dc.subjectcustomer behavior
dc.subjectmódny priemysel
dc.subjectfashion industry
dc.subjectslovenčina
dc.subjectSlovak language
dc.subjectslovenský jazyk
dc.subjecttrvalo udržateľná móda
dc.subjectsustainable fashion
dc.titleThe impact of sustainable fashion on the consumer behaviour of people under 45
dc.typeArticle
dc.typeinfo:eu-repo/semantics/article

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