Lessons from the pandemic: an empirical study on consumer behavior changes and predicting its future evolution
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Dátum
2025
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Belianum. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici
ISBN
ISSN
2729-8213
Abstrakt
The COVID-19 outbreak caused that the consumers experienced the consequences of this changed environment and adapted their behaviour accordingly. This research aims to explore the pandemic consumer behavior changes and to outline development trends for the future. This research was based on a survey conducted on a representative sample of consumers from one country that included 1172 people over three years. Five hypotheses were formulated to direct the research process with the main one focused on exploring the possibility that some of the changes that occurred during the pandemic remained even after its conclusion. Statistical methods such as binominal test, chi-square test and Spearman´s Rho were used to verify the hypotheses. The findings of this research indicate that very few consumer behavior changes that occurred during the pandemic remained after its conclusion. Even though some influences of reference groups and media decreased during the pandemic, afterwards they returned to their previous significance. Research proved that fear was a major factor during the pandemic. Consumers were concerned about their family members even more than they were worried about their own health. Age was proven to be a significant defining factor that changed consumer´s habits.
Popis
In: Ekonomika a spoločnosť = The journal of economics and social research : vedecký časopis Ekonomickej fakulty UMB v Banskej Bystrici. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2025. ISSN 2729-8213. Roč. 26, č. 2 (2025), s. 34-61 .
Kľúčové slová
pandémie, pandémia, pandemy, covid-19, koronavírus, Covid-19 (disease), SARS-CoV-2 disease, Coronavirus disease 2019, spotrebiteľské správanie, správanie spotrebiteľov, nákupné správanie, consumer behavior, consumer behaviour, shopping behaviour, strach, fear, informácie, information, referenčné skupiny, médiá, media
Výstup z projektu
VEGA 1/0023/25 Možnosti a bariéry implementácie protikorupčných manažérskych systémov v praxi slovenských podnikov
Citácia
Práva a licenčné podmienky
CC BY-NC Creative Commons Attribution-NonCommercial 4.0. International
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess