Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?
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Súbory
Dátum
2024
Autori
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Indian Institute of Management : Bangalúr
ISBN
ISSN
0970-3896
2212-4446
2212-4446
Abstrakt
The main aim of this paper is to explore the relationship between the nature of products tested to reveal dual quality and customers’ experiences, and for individual organisations to arrive at important guidelines for future solutions to the problem. The data used in this study were provided by the first nationwide survey conducted on a sample of 987 consumers throughout the Slovak Republic. Based on the experiences and opinions of consumers, recommendations were formulated for brand owners offering products with dual quality. Knowing the opinions of consumers will allow companies to adapt their offerings to the market.
Popis
In: IIMB Management Review. Bangalúr : Indian Institute of Management, 2024. ISSN 0970-3896. Vol. 36, no. 2 (2024), pp. 171-184.
Kľúčové slová
týranie, zneužívanie, abuse, misuse, starší ľudia, elderly people
Výstup z projektu
VEGA 1/0134/22 Zmeny v spotrebiteľskom správaní vplyvom pandémie COVID-19 za účelom predikcie jeho vývoja
Citácia
Práva a licenčné podmienky
CC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivatives 4.0. International
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess