Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?

Stránka jednoduchej položky
dc.contributor.authorBartková, Lucia
dc.contributor.authorVeselovská, Lenka
dc.date.accessioned2025-06-18T06:08:12Z
dc.date.available2025-06-18T06:08:12Z
dc.date.issued2024
dc.descriptionIn: IIMB Management Review. Bangalúr : Indian Institute of Management, 2024. ISSN 0970-3896. Vol. 36, no. 2 (2024), pp. 171-184.
dc.description.abstractThe main aim of this paper is to explore the relationship between the nature of products tested to reveal dual quality and customers’ experiences, and for individual organisations to arrive at important guidelines for future solutions to the problem. The data used in this study were provided by the first nationwide survey conducted on a sample of 987 consumers throughout the Slovak Republic. Based on the experiences and opinions of consumers, recommendations were formulated for brand owners offering products with dual quality. Knowing the opinions of consumers will allow companies to adapt their offerings to the market.
dc.description.sponsorshipVEGA 1/0134/22 Zmeny v spotrebiteľskom správaní vplyvom pandémie COVID-19 za účelom predikcie jeho vývoja
dc.identifier.doihttps://doi.org/10.1016/j.iimb.2024.05.001
dc.identifier.issn0970-3896
dc.identifier.issn2212-4446
dc.identifier.urihttps://repo.umb.sk/handle/123456789/654
dc.language.isoen
dc.publisherIndian Institute of Management : Bangalúr
dc.rightsCC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivatives 4.0. International
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjecttýranie
dc.subjectzneužívanie
dc.subjectabuse
dc.subjectmisuse
dc.subjectstarší ľudia
dc.subjectelderly people
dc.titleConsumer behaviour under dual quality of products: Does testing reveal what consumers experience?
dc.typeArticle
dc.typeinfo:eu-repo/semantics/article

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