Udržateľná móda z pohľadu slovenských podnikov
Načítavam...
Na stiahnutie
Dátum
2024
Autori
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Universum : Prešov
ISBN
ISSN
1339-3189
Abstrakt
The presented paper focuses on the perception of sustainable fashion from the perspective of Slovak companies. The aim of the paper is to present the views of three selected Slovak companies on sustainable fashion. The main research technique was an interview with three Slovak companies SUCHANOVA, Nika Intima and Lull Loungewear. The interview was focused on consumer behavior in the segment of sustainable fashion, a view on the promotion of sustainable fashion in Slovakia, government support and environmental legislation in the fashion industry. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.
Popis
In: Mladá veda = Young science. Prešov : Universum, 2024. ISSN 1339-3189. Roč. 12, č. 4 (2024), s. 24-36.
Kľúčové slová
módny priemysel, fashion industry, trvalo udržateľná móda, sustainable fashion, slovenské podniky, Slovak companies
Výstup z projektu
VEGA 1/0479/23 Výskum cirkulárneho spotrebiteľského správania v kontexte STP marketingového modelu
Citácia
DOI
Práva a licenčné podmienky
© vydavateľ
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess