Udržateľná móda z pohľadu slovenských podnikov
| dc.contributor.author | Gundová, Petra | |
| dc.contributor.author | Volovská, Viktória | |
| dc.date.accessioned | 2025-11-26T09:33:16Z | |
| dc.date.available | 2025-11-26T09:33:16Z | |
| dc.date.issued | 2024 | |
| dc.description | In: Mladá veda = Young science. Prešov : Universum, 2024. ISSN 1339-3189. Roč. 12, č. 4 (2024), s. 24-36. | |
| dc.description.abstract | The presented paper focuses on the perception of sustainable fashion from the perspective of Slovak companies. The aim of the paper is to present the views of three selected Slovak companies on sustainable fashion. The main research technique was an interview with three Slovak companies SUCHANOVA, Nika Intima and Lull Loungewear. The interview was focused on consumer behavior in the segment of sustainable fashion, a view on the promotion of sustainable fashion in Slovakia, government support and environmental legislation in the fashion industry. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences. | |
| dc.description.sponsorship | VEGA 1/0479/23 Výskum cirkulárneho spotrebiteľského správania v kontexte STP marketingového modelu | |
| dc.identifier.issn | 1339-3189 | |
| dc.identifier.uri | https://repo.umb.sk/handle/123456789/1022 | |
| dc.language.iso | sk | |
| dc.publisher | Universum : Prešov | |
| dc.rights | © vydavateľ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | módny priemysel | |
| dc.subject | fashion industry | |
| dc.subject | trvalo udržateľná móda | |
| dc.subject | sustainable fashion | |
| dc.subject | slovenské podniky | |
| dc.subject | Slovak companies | |
| dc.title | Udržateľná móda z pohľadu slovenských podnikov | |
| dc.title.alternative | Sustainable fashion from the perspective of Slovak companies | |
| dc.type | Article | |
| dc.type | info:eu-repo/semantics/article |
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