Udržateľná móda z pohľadu slovenských podnikov

dc.contributor.authorGundová, Petra
dc.contributor.authorVolovská, Viktória
dc.date.accessioned2025-11-26T09:33:16Z
dc.date.available2025-11-26T09:33:16Z
dc.date.issued2024
dc.descriptionIn: Mladá veda = Young science. Prešov : Universum, 2024. ISSN 1339-3189. Roč. 12, č. 4 (2024), s. 24-36.
dc.description.abstractThe presented paper focuses on the perception of sustainable fashion from the perspective of Slovak companies. The aim of the paper is to present the views of three selected Slovak companies on sustainable fashion. The main research technique was an interview with three Slovak companies SUCHANOVA, Nika Intima and Lull Loungewear. The interview was focused on consumer behavior in the segment of sustainable fashion, a view on the promotion of sustainable fashion in Slovakia, government support and environmental legislation in the fashion industry. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.
dc.description.sponsorshipVEGA 1/0479/23 Výskum cirkulárneho spotrebiteľského správania v kontexte STP marketingového modelu
dc.identifier.issn1339-3189
dc.identifier.urihttps://repo.umb.sk/handle/123456789/1022
dc.language.isosk
dc.publisherUniversum : Prešov
dc.rights© vydavateľ
dc.rightsinfo:eu-repo/semantics/openAccess
dc.subjectmódny priemysel
dc.subjectfashion industry
dc.subjecttrvalo udržateľná móda
dc.subjectsustainable fashion
dc.subjectslovenské podniky
dc.subjectSlovak companies
dc.titleUdržateľná móda z pohľadu slovenských podnikov
dc.title.alternativeSustainable fashion from the perspective of Slovak companies
dc.typeArticle
dc.typeinfo:eu-repo/semantics/article

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