Soundbites and backlash: Trump’s rhetoric in the age of social media
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Na stiahnutie
Dátum
2025
Autori
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Vydavateľstvo Ekonóm : Bratislava
ISBN
978-80-225-5279-0
978-80-225-5280-6
978-80-225-5280-6
ISSN
2729-8981
2729-8973
2729-8973
Abstrakt
This study examines Donald Trump’s use of provocative rhetoric during the 2024 US presidential election, focusing on how his statements circulate within TikTok’s attention-driven media environment. Using discourse analysis, 78 unique contentious statements were identified from rallies, debates, and formal political addresses later categorised into viral, semi-viral, and non-viral levels based on platform engagement metrics (views, likes, comments, and reposts). Findings show that only 28 of these statements went viral, with the most successful examples being short, emotionally charged, easily decontextualised, and frequently used in parodies. The analysis shows that Trump’s rhetoric is strategic because provocation functions as a tool to enhance visibility on social media platforms.
Popis
In: Jazyk a politika : na pomedzí lingvistiky a politológie = Language and politics : between linguistics and political science : zborník príspevkov z 10. ročníka medzinárodnej vedeckej konferencie : proceedings of the 10th annual international scientific conference / ed. Radoslav Štefančík ; rec. Lívia Adamcová, Jaroslav Ušiak. 10. 1. vyd. Bratislava : Vydavateľstvo Ekonóm, 2025. ISBN 978-80-225-5279-0. ISSN 2729-8981. S. 131-146.
Kľúčové slová
politika, politics, policy, rétorika, rhetoric, sociálne médiá, social media, trumpet
Výstup z projektu
Plán obnovy a odolnosti SR 09I03-03-V02-00036 EU NextGenerationEU through the Recovery and Resilience Plan for Slovakia
Citácia
Práva a licenčné podmienky
CC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess