Soundbites and backlash: Trump’s rhetoric in the age of social media
| dc.contributor.author | Gramanich Štromajer, Richard | |
| dc.date.accessioned | 2026-08-18T05:10:57Z | |
| dc.date.available | 2026-08-18T05:10:57Z | |
| dc.date.issued | 2025 | |
| dc.description | In: Jazyk a politika : na pomedzí lingvistiky a politológie = Language and politics : between linguistics and political science : zborník príspevkov z 10. ročníka medzinárodnej vedeckej konferencie : proceedings of the 10th annual international scientific conference / ed. Radoslav Štefančík ; rec. Lívia Adamcová, Jaroslav Ušiak. 10. 1. vyd. Bratislava : Vydavateľstvo Ekonóm, 2025. ISBN 978-80-225-5279-0. ISSN 2729-8981. S. 131-146. | |
| dc.description.abstract | This study examines Donald Trump’s use of provocative rhetoric during the 2024 US presidential election, focusing on how his statements circulate within TikTok’s attention-driven media environment. Using discourse analysis, 78 unique contentious statements were identified from rallies, debates, and formal political addresses later categorised into viral, semi-viral, and non-viral levels based on platform engagement metrics (views, likes, comments, and reposts). Findings show that only 28 of these statements went viral, with the most successful examples being short, emotionally charged, easily decontextualised, and frequently used in parodies. The analysis shows that Trump’s rhetoric is strategic because provocation functions as a tool to enhance visibility on social media platforms. | |
| dc.description.sponsorship | Plán obnovy a odolnosti SR 09I03-03-V02-00036 EU NextGenerationEU through the Recovery and Resilience Plan for Slovakia | |
| dc.identifier.doi | https://doi.org/10.53465/JAP.2025.9788022552806.131-146 | |
| dc.identifier.isbn | 978-80-225-5279-0 | |
| dc.identifier.isbn | 978-80-225-5280-6 | |
| dc.identifier.issn | 2729-8981 | |
| dc.identifier.issn | 2729-8973 | |
| dc.identifier.uri | https://repo.umb.sk/handle/123456789/1580 | |
| dc.language.iso | en | |
| dc.publisher | Vydavateľstvo Ekonóm : Bratislava | |
| dc.rights | CC BY-NC-ND Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | politika | |
| dc.subject | politics | |
| dc.subject | policy | |
| dc.subject | rétorika | |
| dc.subject | rhetoric | |
| dc.subject | sociálne médiá | |
| dc.subject | social media | |
| dc.subject | trumpet | |
| dc.title | Soundbites and backlash: Trump’s rhetoric in the age of social media | |
| dc.type | Article | |
| dc.type | info:eu-repo/semantics/article |
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