Stratégie zodpovednej spotreby generácie Z ako východisko pre zodpovednú produkciu podnikov
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Dátum
2025
Autori
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Belianum. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici
ISBN
ISSN
2729-8213
Abstrakt
The aim of the paper is to analyse the attitudes of Slovak Generation Z consumers towards sustainable consumption, to explore their readiness to adopt more sustainable consumer practices, and, based on these insights, to propose implications for sustainable production, including a framework applicable to Slovak enterprises. Primary quantitative research was conducted on the sample of 357 respondents. The data were analyzed using descriptive statistics, the Chi-square test of independence, and graphical data presentation. The results showed that 57% of respondents are willing to behave sustainably and 71% expect an increase in this willingness in the future. This is reflected in their preferences for specific sustainable behaviour strategies. More than half of young consumers are willing to pay extra for environmentally friendly products. These findings are significant as they show rising openness to sustainable behaviour, suggesting that companies have a strong opportunity to implement sustainable production strategies that align with consumer expectations. Based on the findings, a framework of certifiable sustainable production for Slovak enterprises was proposed.
Popis
In: Ekonomika a spoločnosť = The journal of economics and social research : vedecký časopis Ekonomickej fakulty UMB v Banskej Bystrici. Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2025. ISSN 2729-8213. Roč. 26, č. 2 (2025), s. 117-139.
Kľúčové slová
generácia Z, generation Z, udržateľná spotreba a výroba, sustainable consumption and production, produkcia podniku, production of the enterprise
Výstup z projektu
VEGA 1/0023/25 Možnosti a bariéry implementácie protikorupčných manažérskych systémov v praxi slovenských podnikov
Citácia
Práva a licenčné podmienky
CC BY-NC Creative Commons Attribution-NonCommercial 4.0. International
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess