The impact of sustainable fashion on the consumer behaviour of people under 45
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Dátum
2024
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Universitatea Agora din Oradea
ISBN
ISSN
2067-3310
2067-7669
2067-7669
Abstrakt
Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and evergrowing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.
Popis
In: Agora International Journal of Economical Sciences : AIJES. Oradea : Universitatea Agora din Oradea, 2024. ISSN 2067-3310. Vol. 18, no. 2 (2024), pp. 100-112.
Kľúčové slová
zákaznícke správanie, customer behavior, módny priemysel, fashion industry, slovenčina, Slovak language, slovenský jazyk, trvalo udržateľná móda, sustainable fashion
Výstup z projektu
VEGA 1/0479/23 Výskum cirkulárneho spotrebiteľského správania v kontexte STP marketingového modelu
Citácia
Práva a licenčné podmienky
CC BY-NC Creative Commons Attribution-NonCommercial 4.0. International
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess