Perception of sustainable consumption among generation Z in Slovakia
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Na stiahnutie
Dátum
2025
Autori
Názov časopisu
ISSN časopisu
Názov zväzku
Vydavateľ
Prešovská univerzita v Prešove
ISBN
ISSN
1338-0494
1339-9381
1339-9381
Abstrakt
Background: Considering the current state of the environment and alarming information about global warming, sustainable development is a pressing issue. Sustainable consumption and production are the primary ways to achieve sustainable development globally as well as locally. Aims: The aim of the paper was to examine the extent to which Generation Z consumers are interested in environmental issues and their willingness to adjust their consumption in favour of sustainability. Methods: To achieve the goal, a questionnaire survey was implemented. Sample: Primary research was conducted on a sample of 357 respondents. The sample was stratified to ensure gender representativeness. Results: The primary research revealed that less than half of young consumers are interested in environmental issues. Approximately half of the respondents perceive the consequences of climate change and express concerns about the future in this regard. Only 57% of consumers are willing to adapt their own behaviour in favour of environmental protection and sustainable development. Based on the examination of secondary data, it was found that there is no communication and information campaign focused on sustainable development in the Slovak Republic. Conclusions: Although Generation Z is considered the most environmentally conscious, only half of young consumers in Slovakia show interest in sustainable development issues. The reason may be the lack of a communication and information campaign in Slovakia. Implications: The results highlight the necessity of well-designed communication strategies to strengthen consumer environmental awareness. In this context, social media campaigns and narrative approaches could be essential tools.
Popis
In: Journal of management and business : research and practice. Prešov : Prešovská univerzita v Prešove, 2025. ISSN 1338-0494. Roč. 18, č. 2 (2025), s. 1-10.
Kľúčové slová
trvalo udržateľná spotreba, generácia Z, generation Z, informačná a komunikačná kampaň, information and communication campaign
Výstup z projektu
VEGA 1/0023/25 Možnosti a bariéry implementácie protikorupčných manažérskych systémov v praxi slovenských podnikov
Citácia
Práva a licenčné podmienky
info:eu-repo/semantics/openAccess