08 Články v časopisoch

Trvalé URI pre túto kolekciu

hdl:123456789/49

Prehliadať

Prehliadanie 08 Články v časopisoch podľa Autor "Bartková, Lucia"

Teraz sa zobrazuje 1 - 4 z 4
  • Obrázok miniatúry
    Položka
    Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?
    (Indian Institute of Management : Bangalúr, 2024) Bartková, Lucia; Veselovská, Lenka
    The main aim of this paper is to explore the relationship between the nature of products tested to reveal dual quality and customers’ experiences, and for individual organisations to arrive at important guidelines for future solutions to the problem. The data used in this study were provided by the first nationwide survey conducted on a sample of 987 consumers throughout the Slovak Republic. Based on the experiences and opinions of consumers, recommendations were formulated for brand owners offering products with dual quality. Knowing the opinions of consumers will allow companies to adapt their offerings to the market.
  • Obrázok miniatúry
    Položka
    Lessons from the pandemic: an empirical study on consumer behavior changes and predicting its future evolution
    (Belianum. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici, 2025) Hudáková, Lucia; Veselovská, Lenka; Bartková, Lucia
    The COVID-19 outbreak caused that the consumers experienced the consequences of this changed environment and adapted their behaviour accordingly. This research aims to explore the pandemic consumer behavior changes and to outline development trends for the future. This research was based on a survey conducted on a representative sample of consumers from one country that included 1172 people over three years. Five hypotheses were formulated to direct the research process with the main one focused on exploring the possibility that some of the changes that occurred during the pandemic remained even after its conclusion. Statistical methods such as binominal test, chi-square test and Spearman´s Rho were used to verify the hypotheses. The findings of this research indicate that very few consumer behavior changes that occurred during the pandemic remained after its conclusion. Even though some influences of reference groups and media decreased during the pandemic, afterwards they returned to their previous significance. Research proved that fear was a major factor during the pandemic. Consumers were concerned about their family members even more than they were worried about their own health. Age was proven to be a significant defining factor that changed consumer´s habits.
  • Obrázok miniatúry
    Položka
    Perception of sustainable consumption among generation Z in Slovakia
    (Prešovská univerzita v Prešove, 2025) Bartková, Lucia; Hudáková, Lucia
    Background: Considering the current state of the environment and alarming information about global warming, sustainable development is a pressing issue. Sustainable consumption and production are the primary ways to achieve sustainable development globally as well as locally. Aims: The aim of the paper was to examine the extent to which Generation Z consumers are interested in environmental issues and their willingness to adjust their consumption in favour of sustainability. Methods: To achieve the goal, a questionnaire survey was implemented. Sample: Primary research was conducted on a sample of 357 respondents. The sample was stratified to ensure gender representativeness. Results: The primary research revealed that less than half of young consumers are interested in environmental issues. Approximately half of the respondents perceive the consequences of climate change and express concerns about the future in this regard. Only 57% of consumers are willing to adapt their own behaviour in favour of environmental protection and sustainable development. Based on the examination of secondary data, it was found that there is no communication and information campaign focused on sustainable development in the Slovak Republic. Conclusions: Although Generation Z is considered the most environmentally conscious, only half of young consumers in Slovakia show interest in sustainable development issues. The reason may be the lack of a communication and information campaign in Slovakia. Implications: The results highlight the necessity of well-designed communication strategies to strengthen consumer environmental awareness. In this context, social media campaigns and narrative approaches could be essential tools.
  • Obrázok miniatúry
    Položka
    Stratégie zodpovednej spotreby generácie Z ako východisko pre zodpovednú produkciu podnikov
    (Belianum. Vydavateľstvo Univerzity Mateja Bela v Banskej Bystrici, 2025) Bartková, Lucia
    The aim of the paper is to analyse the attitudes of Slovak Generation Z consumers towards sustainable consumption, to explore their readiness to adopt more sustainable consumer practices, and, based on these insights, to propose implications for sustainable production, including a framework applicable to Slovak enterprises. Primary quantitative research was conducted on the sample of 357 respondents. The data were analyzed using descriptive statistics, the Chi-square test of independence, and graphical data presentation. The results showed that 57% of respondents are willing to behave sustainably and 71% expect an increase in this willingness in the future. This is reflected in their preferences for specific sustainable behaviour strategies. More than half of young consumers are willing to pay extra for environmentally friendly products. These findings are significant as they show rising openness to sustainable behaviour, suggesting that companies have a strong opportunity to implement sustainable production strategies that align with consumer expectations. Based on the findings, a framework of certifiable sustainable production for Slovak enterprises was proposed.